Description of Google

Google is an American multinational company that provides internet-based products and services to its customers. It is one of the leading technology companies of the world because of its innovative nature. Apparently, the most used service that makes it popular is its search engine which assists internet users in getting the most useful information from their search queries. Ferrate (2010) reiterates that another product that increases the popularity of this company is its free email service known as Gmail which allows users to efficiently communicate through emails. Google has grown over time to provide other types of products beyond its core product, namely the search engine.


Hillis, Petit, and Jarrett (2013) state that the company’s mission is to systematize the world’s information and make it useful and universally accessible.

Business model

Google’s business model describes its key partners, activities, resources, customer’s relations and their segments, cost structure and revenue streams.

Key partners

Google works with several key partners to provide efficient services and products to its clients. For instance, it has distribution partners that busy themselves with search and contextual ads which are Google’s main source of revenue. Moreover, there are other partners such as mobile communication companies, software developers and technology distributors. Ferrate (2010) emphasizes that some of the specific partners that Google collaborate with include YouTube, GeoEye, and Sun Microsystems. In terms of cloud computing, Google’s key partners include Cloud Sherpas in the U.S.A, Onix Networking, and PA Consulting located in the U.S. and the U.K. respectively.

Get a price quote

First Order Discount 15% For New Client

Total price:

Key activities

Google is involved in a number of activities that aim to improve the provision of information to its users. According to Ferrate (2010), some of these activities include enormous Information Technology (IT) development, data distribution and constant innovation of technology.

Key resources

Google’s most essential resources include its intellectual property which is protected through trademarks and patents, highly developed data centers and its extensive research and development (R&D).

Customer relationships

Google values relationships with its customers. In fact, these relationships are in form of user communities. The company fully dedicates itself to its customers earning their trust.

Customer segments

The customers of Google are divided into a number of segments. Pollock (2009) stresses that these segments include internet users who represent the most vital segment of customers. Among other segments are enterprises, developers, advertisers and mobile device companies.

Limited time offer!

15% OFF on your 1st order

Cost Structure

Google’s cost structure is divided into several segments. Pollock (2009) indicates that the first is the cost related to R&D, which is an important activity for the technology company, since it helps Google to be on a par with new technological innovation. With regard to other segments of the company’s cost structure, these are data center operations and general and administrative expenses (G&A).

Revenue streams

The company makes its profit through a number of revenue streams. In Pollock’s (2009) view, the most significant revenue stream is advertising revenues which are the main source of revenue for the company. Talking about other revenue streams, these are enterprise product sales, software sales and the Android store.

Types of people that work at Google

The types of people that work at Google are individuals who are willing to learn. The internet giant does not focus on education qualifications but rather on the learning ability of an employee as the main cognitive skill. Additionally, the types of persons found at Google are those who have the ability to show humility and ownership concurrently. Hillis, Petit, and Jarrett (2013) confirm that at Google, an employee should be able to take responsibility and solve a problem showing ownership and at the same time should have enough humility to concede further powers and allow others the opportunity to show their skills as well. Lastly, the types of persons working at Google are those that are willing to learn from their mistakes. Thus, such persons admit making mistakes and never repeat them.

The business culture of Google is open and encourages people to feel comfortable to share their ideas and opinions. Therefore, this business environment matches well the type of persons working for the internet giant.

Our discounts
15% OFF

for the 1st Order

5% OFF

for more than 30 pages

10% OFF

for more than 50 pages

15% OFF

for more than 100 pages

Qualities of a Google leader

Google defines leadership qualities to be possessed by its leaders from all the levels of the organization. A Google leader is supposed to be a good communicator and listener. Moreover, they are supposed to have excellent technical skills to be used to give their team advice. Apparently, the necessity to advise teams requires the leaders to be good communicators and listeners. The reason is that this will be essential in fostering understanding between the leader and their team. Additionally, Google leaders are supposed to be productive and very result oriented which enables them to lead their teams toward achieving the company’s goals.

Background of a Google employee

A typical Google employee is highly capable of learning new things quickly. Hillis, Petit, and Jarrett (2013) agree that because to be a leader in innovation, it is important to have employees who can be on a par with changes in technology. Additionally, Google employees are humble in nature; thus; they balance their drive toward responsibility with humbleness. Consequently, this enables employees to maintain effectiveness as individuals and as members of a team. Google employees are also problem solvers that help to move the company forward.

Amenities Google offers to its stakeholders

Google provides a number of amenities and services to its stakeholders specifically its employees, interns, partners and visitors of the company. Thus, two such amenities are the provision of meals and provision of games to play during breaks.

Provision of meals

Google provides free meals for employees. Hereby, Google employees are given breakfast, lunch and supper by their employer. It is a well-known fact that new employees gain weight during their first months in the company when they take advantage of this service. Pollock (2009) holds that the Googleplex, which is the name given to Google’s campus, has several cafes on the premises. The food served in these cafes is good, delicious and healthy. Furthermore, Google provides snacks to its employees. Each building has a snack room which the employees can easily access.

Paper Features
  • You choose font face
  • 12 point font size
  • Double-spaced pages
  • Over 300 words/page
  • Text aligned left
  • One-inch margins
Place an Order


Games are one of the amenities provided to employees that can be considered to be unusual. Google employees can enjoy a game of ping pong, foosball and billiards with each other during a quick break. Table games are placed in many of the company’s buildings. In addition, those employees that do not want to use too much energy that table games require can play video games.

The above free amenities create an organizational culture that fosters creativity and innovation.

The provision of free meals to employees enables them to save time. It is not only time that is saved but also their money. Hillis, Petit, and Jarrett (2013) hold the view that these free meals foster closer and stronger relationships among colleagues. Furthermore, the time saved by employees can be used to focus on their projects. With more time to work, their creativity can be further developed. Moreover, the employees will have more time to discover new innovations. The closer relations among employees enable them to gather together and brainstorm new ideas. As a result, this boosts their creativity and contributes to the discovery of new innovations. Thus, this amenity creates an organizational culture that fosters creativity and innovation.

By providing employees with the above discussed games, the search giant cultivates an organizational culture that promotes creativity and innovation. For instance, by engaging employees in a game of ping pong, they become physically active. Therefore, this is a way of exercising one’s body which is an essential stress reliever. Ferrate (2010) is of the opinion that employees who are stress-free are more likely to devise creative ideas and innovative means of operation in the company. The video games serve to train the minds of the employees and make them sharp thinkers, which is a critical characteristic that promotes creativity.

Google’s organizational culture

Google’s organizational culture is the most cited example of corporate culture in management discussions. The company’s culture can be seen in all of its operations and everyday activities.

The culture is expressed in its recruitment methods, styles of leadership and ways of remunerating and rewarding employees.

Google abandons the traditional methods of recruiting employees and focuses instead on their ability to think quickly and in a creative way. According to Pollock (2009), college degrees and GPAs are disregarded during this process, as they are considered to be worthless criteria for the selection of new employees. The company uses this method of hiring employees, since it believes that talent is found in many different forms, and it can be developed in many non-traditional ways.

Google uses an emergent leadership style and rejects traditional leadership. The internet giant has discovered that emergent leadership is more effective and has since implemented it in all its areas of operation. Hillis, Petit, and Jarrett (2013) express the opinion that a Google leader is one who can provide guidance and influence toward achieving a given goal no matter their job title. Additionally, a Google leader is a person who displays humility and recognizes when to yield power and give another person the chance to take that role.

Google rewards its employees with numerous perks which are different from the normal perks offered by other corporations. It provides its employees with free breakfast, lunch and supper. Ferrate (2010) affirms that the company also provides its employees with perks with regard to their health. These perks include the gym for exercising, subsidized massage programs for relieving tension and stress and onsite medical staff. All the perks offered to employees play a vital role in the retention of employees by the internet giant.

It would be good to work in an environment similar to Google’s. The reason is that Google’s working environment gives an employee a sense of freedom when performing their tasks. Thus, this makes them more efficient and productive, impacting positively on the company.

Google’s company culture will assist one in performing their tasks with greater degree of creativity and innovation because it rejects traditional methods and adopts emergent and improved methods to operate an organization.


In conclusion, Google has proven itself a corporate leader. It has earned a prestigious position in the business world. The main component that contributed to its success is its unique organizational culture.

trending_flat Prev: Co-production and enforcement
Next: US Iranian Conflict trending_flat

Total Orders




Active writers


Total writers